Apple, Google & Microsoft built amazing app stores for mobile and desktop. They made it as simple as possible for their users to access these products. However, on the Web, they don’t have control over what we are doing. So they provide us with a lousy experience. Forcing the user to only a handful of websites that he can remember by heart.
Due to the difficulty in marketing a Web product, developers turn to the platforms provided by these companies because they offer an “easier” marketing platform. This provides the companies with full control over these profitable platforms. They control which apps are approved, they control the profits and they control the content.
This control over our lives is dangerous!
Before we look at net neutrality issues over bandwidth, we need to look at our favorite companies and their control over our virtual world. The Web should be an open platform allowing anyone to enjoy and take part in.
We deserve a better browsing experience; an experience as easy and intuitive as we have with our smart devices.
“You affect the world by what you browse.” Tim Berners-Lee
‘This is how Google is killing the Web’ was written by Roy Pessis, co-founder & CTO of Wibki, and was originally published on Medium. It soon became quite viral and got the attention of many tech blogs, including PandoDaily, GeekTime, and more, who featured it on their platform.